The world is changing – and Unilever’s new ad campaign knuckles down on the social good its brands including Dove, Persil and Domestos (and those purchasing them) can do to build a better, more sustainable future.
As part of the brand’s wider ‘Bright Future’ sustainability campaign, the ad called ‘So Long, Old World’, created by Ogilvy will run on TV, online and in-store in the UK, Brazil, South Africa and Indonesia.
Unilever chief marketing and communications officer, Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in. Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.
“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”
As part of its Sustainable Living Plan, the company says it has helped around 482 million people to improve their health and hygiene, including through handwashing, improving self-esteem and oral hygiene in addition to enabling 600,000 smallholder farmers and 1.8 million small-scale retailers gain access training and support.
https://youtu.be/lZZlaTMekIA
