The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the list of marketing leaders who will select the most impactful marketing projects across Europe.
Croatian experts will once again participate in the judging process of the Effie Europe competition across all three categories – Best of Europe, Multi-market & Positive Change – with evaluations taking place in two rounds. In the first round, the Croatian representatives Marin Ostojić (Creative Director, ZOO agency), Dunja Delić (Marketing Director, Konzum), and Igor Vukasović (Corporate Communications Director, Hrvatski Telekom) will judge entries in the Multi-market & Positive Change categories. In the second round, Dina Dretvić (Executive Director & Head of Creative Strategy, Imago Ogilvy) and Kristina Hustić (Marketing Director, PIK Vrbovec) will also assess the Multi-market & Positive Change categories, while Kristina Bocak Gojun (Marketing Communications Director, Podravka) will provide additional judging in the Best of Europe category.
Nearly 150 jury members from 25 European countries will evaluate a wide range of campaign qualities to determine which projects will become finalists and award winners. The full jury list is available at the provided link. Submissions for Effie Europe are open until September 13, 2025, and more information can be found on the official website.
The Effie Awards are a global benchmark in marketing communications, recognizing the most effective projects from around the world. In Croatia, the Effie Awards are organized by HURA during the Days of Communication festival and represent the most important competition for the local marketing and advertising industry.
