Twitter has announced the promoted version of the #Stickers option introduced in June this year, which will be offered to brands that will be able to promote the searchable stickers and emojis that users can apply on their images.
PepsiCo will be the first company to test out the service as build-up on their PepsiMoji campaign. This partnership that was announced Monday comes after months of collaboration between the two companies and represents their largest partnership so far.
Within the deal, Pepsi will receive featured placement in the Twitter #Stickers library across 10 countries: Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, the United Arab Emirates and the United States. For this move, Pepsi has created around 50 custom #Stickers and hopes they will boost their ‘Say It With Pepsi’ campaign.
President of PepsiCo Global Beverage Group Brad Jakeman said on this occasion: “The ‘Say It With Pepsi‘ campaign has helped consumers around the world express themselves using our proprietary set of Pepsi emojis and we’re truly taking it to the next level with this partnership with Twitter… By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage. If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation.”
Adam Bain, COO at Twitter, also commented: “#Stickers have been hugely popular with consumers, and we are thrilled to now include brands in that conversation, starting with Pepsi. Now, people around the world can all share their universal passion for Pepsi and make the brand come alive in a powerful new way on Twitter.”
