Every day, every scroll, a new crisis seems to appear. In a world that feels overwhelmed by challenges, it’s easy to think the problems themselves are the issue. But what if the real challenge lies in how we look at them?
At this year’s Golden Drum, Catalin Dobre, Co-CEO and Chief Creative Officer, McCann Worldgroup Romania and Regional Creative Director, McCann CEE, together with Islam ElDessouky, Global Vice President Creative at Coca-Cola, will offer a new perspective. In their session “The Problem with Problems”, they’ll show how a simple shift in mindset can transform even the biggest roadblocks into a launchpad for fresh, bold ideas.
This isn’t just about fixing problems. It’s about learning to see them differently – as opportunities rather than obstacles. When creativity takes the driver’s seat, uncertainty breeds innovation, chaos becomes clarity, and problems turn into real power moves.
In a time when uncertainty is the default setting, this mindset could well be the ultimate advantage. Creativity isn’t just a tool – it’s a way of life: the ability to spot a story in every disruption, an opportunity in every crisis, and an answer where others see only questions.
Join us at the Golden Drum International Festival of Creativity, taking place on 13–14 October 2025 at the Grand Hotel Bernardin in Portorož, Slovenia.
Get your pass – Golden Drum awaits for you!
