The project ‘Tools for the Modern Age’, implemented by Hrvatski Telekom in collaboration with the University of Zagreb’s Faculty of Education and Rehabilitation Sciences (ERF), was named the best in the ‘Telecommunications’ category at the SABRE Awards EMEA 2025 ceremony held on April 2 in London. This recognition, one of the most prestigious in the field of public relations, brand, and reputation management, confirms the exceptional quality and impact of this project, which was selected among more than 2,000 campaign entries from Europe, the Middle East, and Africa.
‘Tools for the Modern Age’ is a national prevention program designed to equip children and youth with the tools for safer, healthier, and more responsible use of digital technologies. The program is implemented in primary schools across Croatia and includes 12 structured workshops for students, as well as lectures for parents and teachers. Its goal is to strengthen and develop children’s socio-emotional skills that are essential for responsible behavior in digital environments. So far, the program has reached over 5,600 students in sixth, seventh, and eighth grades, and more than 355 facilitators from over 150 schools have been trained. The program is already showing concrete results, helping children become safer and more aware of the challenges of the digital age.
The SABRE Awards EMEA are among the most prestigious accolades in the communications industry, honoring campaigns that demonstrate outstanding strategy, creativity, and business results. The awards bring together leading global brands and agencies, recognizing the best projects in various categories. This year, the competition attracted a record number of entries, further highlighting the significance of Hrvatski Telekom’s achievement.
Igor Vukasović
“This recognition affirms the importance of investing in socially responsible projects that bring about real change. ‘Tools for the Modern Age’ is a great example of how a structured approach can positively impact society, especially younger generations. An added value is the collaboration with the academic community in implementing socially responsible business practices and directly transferring knowledge into action,” said Igor Vukasović, Director of Corporate Communications at Hrvatski Telekom.
Hrvatski Telekom continues to strengthen its position as a leader in socially responsible initiatives, confirming that innovative programs like ‘Tools for the Modern Age’ can have a positive impact on both individuals and society as a whole.
