The winners of the Gold, Silver, and Bronze WARC Awards 2025 – Europe have been announced. These awards, now in their fifth year and held in collaboration with LIONS, recognize marketing and strategic effectiveness.
A total of three Gold, three Silver, and seven Bronze awards were given across Europe. The awarded campaigns represent both global and local brands across various product categories, including consumer packaged goods (CPG), insurance, and business software, showcasing how marketers are driving growth across sectors.
The United Kingdom took home the most awards (7). Belgium (1), Czech Republic (1), Germany (1), Netherlands (2), Slovakia (1), and Spain (1) shared the remaining honors.
The Europe jury, composed of top marketing professionals, applied a rigorous evaluation process using the Creative Effectiveness Ladder and B2B Effectiveness Ladder – unique methodologies that provide a consistent approach and a global language for measuring effectiveness.
Commenting on the winners, Christoffer Rönnblad, Jury Chair for the WARC Awards Europe and Chief Marketing Officer for the Nordics at McDonald’s, stated:
Christoffer Rönnblad
“The winners of the WARC Awards 2025 for Europe showcase the strength and resilience of strategic marketing across the region. The jury saw outstanding examples of creativity and impressive results, but above all, we were struck by the industry’s generosity in sharing the stories behind the ideas.”
Gold, Silver, and Bronze Winners:
Category: Brand Purpose
Silver: Hell hath no fury like a granny scammed · O2 · VCCP, London · United Kingdom
Category: Business-to-Business
Bronze: Creative fast aid · Triad · Triad Advertising, Bratislava · Slovakia
Category: Channel Integration
Bronze: Pink sky thinking · The Barbie Movie · PHD, London · United Kingdom
Category: Channel Pioneer
Gold: Find Your Summer – How Magnum challenged category seasonality · Magnum · Lola MullenLowe, Madrid · Spain
Category: Cultural Impact
Gold: Call Glenn · Child Focus · VML Belgium, Antwerp · Belgium
Category: Long-term Growth
Silver: There’s a glass & a half in everyone · Cadbury · VCCP, London · United Kingdom
Bronze: The value of a point of view · HSBC UK · VML, London · United Kingdom
Category: Partnerships & Sponsorships
Bronze: Turbokaddy · Kaufland · OMD Czech, Prague · Czech Republic
Category: Strategic Thinking
Gold: A Piece of Me · KPN · Dentsu Creative, Amsterdam · Netherlands
Silver: It’s all in your head: How Nurofen tackled a hidden health crisis to regain category leadership · Nurofen · McCann, London · United Kingdom
Bronze: Waiting to Live: Shining a light on children waiting for a transplant · NHS Blood and Transplant · VML, London · United Kingdom
You already vote, so vote · My Life, My Say · Ogilvy, London · United Kingdom
Category: Use of Data
Bronze: Animal alerts · PetPace · Mediaplus Germany, Munich · Germany
No awards were given in the Customer Experience and Instant Impact categories.
Gold award winners will automatically advance to the global competition, where a jury composed of regional jury chairs from Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America – alongside other regional judges – will award the prestigious WARC Grand Prix honors, the highest recognition for marketing effectiveness. The Grand Prix winners will be announced on May 13 during the Effectiveness Show broadcast on warc.com.
