Source: TheDrum
One young creative, Jade Delaney, transformed herself into the Fearless Girl statue in order to find a job, and stood in front of McCann’s offices in Bristol. And it was successful, as McCann offered her a one month placement.
The Fearless Girl was created by McCann for State Street Global Advisors, and placed so she faced the US Wall Street’s famous “Charging Bull”.
Jade mimicked the pose of the fearless girl and painted her clothes, shoes and skin color into gold and waited outside McCann Bristol’s office, with a card in front of her reading ‘Know the power of women in leadership.’
Explaining her move, Jade said: “There aren’t really any advertising jobs. They come up and then go the same day. I don’t know what role I want so I wanted a placement to try different roles, I need to find an agency that fits me – I can’t just rock up and say, ‘give me a job.’”
As for the inspiration for the stunt, Jade said she was thinking of ways to get herself noticed by people in advertising, and after attending an event at McCann where they talked about this campaign, she decided to become the ‘Fearless Girl’.
Delaney studied advertising at the University of Gloucester after a course in Art Design and Mixed Media at Bristol School of Art.
Ms. Jade Delaney, an advertising graduate from University of Gloucestershire UK, contacted McCann Bristol today via LinkedIn. Jade later arrived at the office dressed as “Fearless Girl.” After a talk, Bristol offered Jade a 1-month trial placement as a creative. Congrats Jade! pic.twitter.com/D0ERaMEZVh
— McCann (@McCann_WW) 9 May 2018
