Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This March 11, Zagreb will host its first Service Jam – an event of the global initiative where young experts and students around the world seek solutions to the global problems at the same time. To reach the solutions, young professionals use the service design method, and the competition takes place simultaneously in as many as 120 locations. In order for everyone to have equal starting positions, the secret theme of this year’s Service Jam will be announced on Friday, March 9, exactly at 18:30hrs. Thus, all participants will have only 48 hours to create a solution and “change the world”.
Zagreb Service Jam will gather (up to) 50 participants from a variety of profiles – from freelancers, designers, developers and marketers to students who will team to experiment, collaborate and compete in order to develop new services inspired by the common topic. This approach to solving problem is in line with global trends where the so-called “service design” plays an increasingly important role. The event is organized by Radilica, the leading company for employee development in contact centers, and all the additional information can be found on the official Facebook page. Registration is also possible via email to cx@radilica.hr. The number of applications is limited and participation entails a symbolic fee of 50 HRK to cover the organization costs.
Why service design? Design as an approach has existed since the industrial revolution, but the challenges in which it is applied have drastically changed. Services take up more and more space in the offer, and it is becoming impossible to separate them from the products themselves. Design challenges are changing. For example, they change from designing a comfortable car to designing better mobility in urban areas.
Services are everywhere around us, and in Europe they make up more than 70 percent of GDP. However, consciously designed services, which focus on users, are novel and are often the key difference that is a source of competitive advantage. Active service designer Marc Fonteijn described it like this: “When you have two coffee shops right next to each other, each selling the exact same coffee for the exact same price, Service Design is the reason you go into one coffee shop and not the other.” It’s what will make you return to the coffee shop, and tell your friends about it.
Service design puts people in the center. Numerous innovations experience failure because they simply do not meet human needs. Innovations in the field of design services therefore begin with empathy and understanding of people. By linking the needs of people with technological capabilities and business logic, we ultimately create services that are not only profitable but really relevant to people.
What can the participants expect at the Jam? They can expect learning about service design, design thinking and user experience, as well as new approaches to problem solving. Likewise, they can expect an innovative, inspirational and creative way of thinking, applicable tasks, and getting to know new interesting people and networking. Jam is therefore a perfect place for those who want to learn more about service design, user experience, develop innovative ideas, and spend the weekend in good company.