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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

These Stats Show Why Global Marketers Must Shift Focus Even More to Smartphones

The online world is on the go

28/02/2017
in News
2 min read
These Stats Show Why Global Marketers Must Shift Focus Even More to Smartphones

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: Adweek

If you are a global marketer, the biggest opportunity afoot may be on smartphones, according to new research from Adobe that is being released today in conjunction with Mobile World Congress. By next year, iPhones, Androids, and other smartphones will be responsible for the following amount of online traffic in each country:

  • Brazil — 37 percent (up 6 percent year over year)
  • China — 37 percent (up 6 percent year over year)
  • India — 46 percent (up 6 percent year over year)
  • Malaysia — 41 percent (up 6 percent year over year)
  • New Zealand — 41 percent (up 5 percent year over year)

If marketers’ efforts are not on par with such growth, said Adobe Digital Insights senior managing analyst Becky Tasker, “They really need to come up with a plan …or they are going to be left in the dust.”

Tasker’s team analyzed 1.7 trillion visits around the world to more than 16,000 websites for three years in a period ending in January 2017.

Other key findings include:

  • Even though tablets were heavily discounted in recent holiday seasons, which one might expect to lead to a spike in their usage, the devices’ share of web traffic continues to dip. It has fallen from 10 percent of all traffic in 2014 to 9 percent in 2015 and to 8 percent last year.
  • Google’s one-year-old mobile publishing platform called AMP is working increasingly well for large U.S. publishers. In April 2016, AMP accounted for roughly 2 percent of all site traffic, and this share grew steadily to reach 7 percent in December.
  • The U.S. is no longer bringing new users to the internet. Growth has flatlined around 0 percent, Tasker explained, stating, “Nearly all the people who will be using the internet are already using the internet.”
  • Smartphone users have jumped 69 percent since 2014, but desktop and tablet usage is down 23 percent and 19 percent, respectively.
  • Mobile app installs decreased by 38 percent since December 2014, while app launches are down 28 percent.
Tags: Adobe
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