Applications for IdejaX 2025, the leading national creative competition, are officially open and will run until March 6. This year, the competition brings significant innovations, including a new category, Best in Channel, which rewards the innovative use of various communication channels, as well as an expansion of the Best on Market category with additional business segments. Alongside the well-known Best Branding & Rebranding and Best of Positive Change categories, IdejaX 2025 continues to promote boundless creativity. The jury members, who will evaluate the best projects, have also been announced!
The expert jury consists of top creative directors and designers from leading agencies in Croatia. Chaired by Marin Ostojić (ZOO Agency), the jury includes Martina Pavić (BBDO Zagreb), Nikola Žinić (Bruketa&Žinić&Grey), Izvorka Jurić (Dig Studio), Luka Mavretić (Imago Ogilvy), Alen Kekić (I to nije sve! Creative Agency), Ana Lozica (MinusMinus Agency), Sean Poropat (Studio Sonda), Anselmo Tumpić (Studio Tumpić/Prenc), Ira Payer (Superstudio Design Projects), Ivan Pavičić (Šanavala), and Jakov Vilović (UTORAK).

“I’m excited about this year’s edition and my role as jury president for IdejaX! We have new rules this year. The Best in Channel category opens the door wide for smaller and specialized agencies and studios to showcase their most creative projects. Additionally, it’s important to note that voting will be secret, meaning that winners will remain unknown until Rovinj. With all these updates, presiding over the jury will be challenging, but I believe we will thoroughly review the annual market communication output and reward the work that truly deserves it,” said this year’s jury president, Marin Ostojić (ZOO Agency).
IdejaX 2025 is not just a competition—it is a platform for recognizing and promoting the most innovative creative solutions in the marketing communications industry. It offers agencies, designers, and brands the opportunity to present their ideas to top experts, gain industry recognition, and become part of a community that sets new creativity standards. With a transparent evaluation process and a carefully selected jury, IdejaX ensures that the best ideas are acknowledged and rewarded.
Participants have the chance to showcase their ideas, win prestigious awards, and establish themselves among the most creative professionals in the industry. More information about the competition and applications is available on the official Days of Communication website.
