Drugi jezik na kojem je dostupan ovaj članak: Bosnian
A campaign for Suzuki by UK independent media agency, the7stars, has won the Grand Prix in the Effective Use of Partnerships & Sponsorships category, the final category to be announced of the 2018 WARC Media Awards.
Suzuki needed to stand out and appeal to women in their twenties who are looking for adventure, independence and achievement.
Drawing on these values for the ‘An Ignis Adventure’ campaign, Suzuki co-created a TV show with broadcaster Channel 4 to engage young women and increase sales of its Ignis model in the United Kingdom. The car was fully integrated into the TV series, which followed celebrities learning to drive and demonstrated the freedom driving gave them.
As a result of the campaign, sales exceeded the target by 5% in a declining market, and Suzuki’s market share increased.
Alongside the Grand Prix, a further three Golds, five Silvers, four Bronzes and three Special Awards have been awarded by the Partnerships & Sponsorships jury led by Jerry Daykin, EMEA Media Director, GSK.
Check out all the winners of 2018 WARC Media Awards here.