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“The Story Worth Every Letter” Wins Best of the Best at Red Dot

The most sought-after international design quality mark, in addition to this unique collection of folk songs, also goes to the olive oil from the Istrian family farm MTV.

Media Marketing redakcijabyMedia Marketing redakcija
16/09/2024
in News
Reading Time: 2 mins read
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The agency Bruketa&Žinić&Grey won two Red Dot awards for the design of the project The Story Worth Every Letter and the olive oil from the V. Olive Grove. This is an award known as the most prestigious international design quality mark.

The collection of Međimurje folk songs, The Story Worth Every Letter, was proclaimed the best of the best, winning the Red Dot Best of the Best title, awarded to the best among all Red Dot winners who stand out with exceptionally high design quality.

Let’s recall that the inspiration for the project The Story Worth Every Letter came from the fact that in 2018, the Međimurje folk song was included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, where it will remain protected as long as it continues to be used. To contribute to the preservation of the folk song, a limited edition collection of five books of Međimurje folk songs was created, The Story Worth Every Letter, where each book comes with special packaging of Marodi alphabet soup pasta containing the exact number of letters that make up the song.

The packaging of the V. Olive Grove olive oil tells the story of a small olive grove that aims to produce the purest extra virgin olive oil by hand-picking and pressing the olives on the same day. Speed is crucial to prevent oxidation, and the harvested olives must be delivered to the mill as quickly as possible.

Marodi Team – Roberta Kranjec, Antun Marodi, Anja Pečovnik, Tvrtko Karačić, Nikola Žinić, Andrea Knapić, Stjepan Marodi, Karla Jurič

Maslinik V Team – Davor Bruketa, Maša Ivanov, Andrea Knapić i Drago Mlakar.

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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