Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The New York Times helped to topple the priapic pillars that have undermined women and others in tech, media and most prominently, entertainment with its groundbreaking reporting in 2017. Fueled by that momentum, the brand is making yet another appearance on a big Hollywood stage with a Golden Globes ad addressing how women’s voices are coming to the fore. It’s the latest iteration of the paper’s “The Truth Is Hard” campaign, created out of Droga5 New York, which broke during the Academy Awards last year.
Like its predecessor, the new spot is spare, featuring basic black type against a white background. It opens with the back-and-forth exchange of “He said” and “She said” then climaxes when “She saids” rapidly fill the screen. The campaign’s staple “Truth” lines then appear, asserting “The Truth has power. The truth will not be threatened. The truth has a voice.”
“We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now,” says Droga5 Associate Creative Director Julie Matheny.