The new campaign for Bonbon presents the new Moćni Noćni (Mighty Nightly) package with which you can talk, surf and text all night for only 10 HRK.
How to stay awake the next day? That’s your problem :)
Although it was hard to stay awake, the campaign was designed in the creative workshop of agencies McCann Zagreb and Fahrenheit in cooperation with the production company Švenk, directed by Saša Podgoršek. The Mighty Nightly ideas were designed by Daniel Vuković, Hrvoje Škurla and Luka Pervan. The sleepy visuals were immortalized by Domagoj Kunić under the baton of art director Krešimir Grancarić, while the project was led, as in a dream, by Saša Ivan.
Nikola Matasović from Bonbon commented on the campaign: “The guys from McCann and Fahrenheit always come with great ideas, so we knew that this campaign will be excellent. A bit unexpected was our suggestion that in this, and future Bonbon campaigns, we, the team from Bonbon, get a ‘cameo role’ :) But everyone accepted it and now the Director (Diego Perez Tenessa De Block, Bonbon) eats ice cream, and I’m waiting for a proctologist :D Production was commendable. It’s a real pleasure to work with the team from Švenk. Our campaign has just started, but the reactions have been positive so far :) We will bring the campaign to social networks, to show the sleep of our agents, and will paint the website in night colors :)”
You can see the final result here:
