As Chief Creative Officer at Impact BBDO, overseeing the entire Middle East, North Africa, and Pakistan region, he is credited with driving the agency’s enormous business success and winning over 40 Agency of the Year titles.
His work exemplifies top-tier creativity in the service of social responsibility. By merging artistic innovation with a strong awareness of critical societal issues, he creates campaigns that not only win accolades but also contribute to lasting, positive change. Recent examples include the “Child Wedding Cards” campaign for UN Women in Pakistan and “The Election Edition” for Lebanese newspaper An-Nahar.
Ali Rez is bringing a wake-up call to Sarajevo. Just like Bosnia and Herzegovina today, Rez comes from a region whose creativity was once underestimated. His lecture won’t be just another “inspirational” talk – it will offer concrete answers on how to build a culture of creative excellence and what tools, techniques, and mindsets lead to ideas with global potential. Because Ali Rez proves that great ideas don’t care where you’re from – they care where you’re going.
This year’s edition of the Branding Conference is inspired by the circus as a metaphor for the modern world, gathering top experts who will share insights into the latest and most successful global practices. Alongside Ali Rez, the stage will also host Maurizio Tozzini, Executive Creative Director at Dentsu Creative Italy, and Ravid Kuperberg, partner at Mindscapes and one of the world’s most sought-after creative thinking educators.
So don’t miss the greatest show in the branding industry – secure your ticket now at www.branding.ba.

