Creativity is today the most valuable asset in our industry. Creativity cannot be taught, but it can be nurtured through mentorship. With this as their mantra, LIA welcomes and funds the Creative LIAisons initiative every year. LIA brings around 125 young, talented people from around the world to Las Vegas during the jurying process, providing them with access to top award-winning professionals, knowledge, and opportunities in an industry where, unfortunately, the next generation of creatives barely gets a chance to express themselves. This program includes speaking sessions, panel discussions, workshops, networking events, and the invaluable opportunity to witness live discussions in the jury room.
The global Dentsu Creative network, dedicated to nurturing the next generation of talent, will sponsor a lunch during the Creative LIAisons program in Las Vegas on October 3, 2024. This lunch will host 125 young creatives and provide them with the opportunity to connect with jury members, speakers, and their peers from around the world.
Dentsu’s participation also includes Global CCO Yasu Sasaki, who will chair the jury for Evolution & Creative Use of Data, and thirteen young stars from Dentsu Creative will participate in the Creative LIAisons program, which is held both virtually and on-site.
