The late entry period for submitting projects to the regional creativity competition BalCannes is currently underway and runs until 23 January 2026. BalCannes brings together creative work from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia, and is intended for agencies and teams seeking to highlight innovative and effective communication solutions.
The competition continues to gather the region’s best projects and present them to a professional audience from the communications industry, with the aim of giving the most successful ideas and executions the visibility they deserve. The competition structure remains recognisable: three juries – the agency jury, the advertisers’ jury, and the media jury, which continue to provide three distinct perspectives. Both complete, integrated campaigns and individual campaign components realised within the qualifying period from 23 January 2024 to 23 January 2026 may be submitted.
This year’s BalCannes edition introduces updates to categories and groups with the goal of increasing the regional visibility of submitted projects. A key new feature is that, starting this year, entries will also be evaluated by channels, i.e. the formats in which they were executed, rather than exclusively by market categories, within the new Group II. Best in Channel. Group III. Best of Branding & Rebranding, recognised as a distinct strategic and creative challenge, further highlights the Branding and Rebranding categories, while Group I. Best on Market gains two new categories: Technology & Electronics and Energetics & Mobility.
New developments also come with Group IV. Best of Positive Change, which this year applies to five new categories: Environment & Sustainability, Equality, Diversity & Inclusion, Health & Well-being, Education & Empowerment, and Community & Culture. Within this group, a new Impact Prix award has been introduced, to be granted to the project with the highest overall score based on evaluations by the agency and advertisers’ juries. The award is intended for work that, in addition to creative excellence, delivers a measurable and positive impact on society, culture, or the environment.
The organisers have also retained benefits for entrants, including a free first submission for agencies that have not participated in the competition over the past three years, as well as the 3+1 model, under which every fourth submission is free of charge.
More information about the competition and the submission process is available on the official competition website.
