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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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The Gunn Report Reveals the 20 Best Commercials of the 21st Century So Far

London, 1 December 2015 - The Gunn Report, the global index of creative excellence in advertising, is pleased to release the results of a public vote to establish the 20 Best Commercials of the 21st Century. So Far!

06/02/2016
in News
2 min read
The Gunn Report Reveals the 20 Best Commercials of the 21st Century So Far

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Thanks to the thousands of voters from all around the world, who voted on a list 30 candidates with provision made for other nominations, The Gunn Report has been able to select the Reel of The 20 Best Commercials of The 21st Century So Far. The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.

Sharing the honour equally, the 20 wonderful ads (from 2000 to 2015) and their creators are:
BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires
Budweiser, “Wassup/True”, DDB, Chicago
Cadbury’s Dairy Milk, “Gorilla”, Fallon, London
Canal+, “Closet”, BETC Euro RSCG, Paris
Canal+, “The Bear”, BETC Euro RSCG, Paris
Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles
Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto
Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai
Honda, “Cog”, Wieden & Kennedy, London
Honda, “Grrr”, Wieden & Kennedy, London
John West Salmon, “Bear”, Leo Burnett, London
Metro Trains, “Dumb Ways to Die”, McCann, Melbourne
Nike, “Tag”, Wieden & Kennedy, Portland
Nike, “Write The Future”, Wieden & Kennedy, Amsterdam
Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland
Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan
Sony Bravia LCD TV, “Balls” Fallon, London
Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin
Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

Commenting on the 20 Best Commercials of the 21st Century So Far, Donald Gunn, Founder of The Gunn Report says, “We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.”

“Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights,” added Donald Gunn.

Click here to view the reel of 20 Best Commercials of the 21st Century So Far.

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