Based on results from leading global, regional, and national festivals and award shows in 2025, Serviceplan Germany Munich has been named European Agency of the Year in The One Club for Creativity’s Global Creative Rankings for the third year in a row. The agency is also ranked third worldwide.
The rankings are determined through a transparent, weighted points system that includes The One Club’s global competitions (The One Show, ADC Annual Awards, and Type Directors Club – TDC), regional programs (ONE Asia Creative Awards and ADCE Creative Awards), national competitions organized by ADCE member clubs, as well as local festivals run by the Club’s U.S. chapters.
The top-ranked agencies in Europe for 2025 are:
- Serviceplan Germany Munich
- Playmaker Tbilisi
- McCann London
Serviceplan Germany also secured its fourth consecutive title as Independent Agency of the Year.
European independent agency rankings:
- Serviceplan Germany Munich
- Playmaker Tbilisi
- Uzina Lisbon
At the global level, FCB once again took leading positions – FCB New York was named Global Agency of the Year, and FCB was named Agency Network of the Year for the third year in a row.
Global agency rankings:
- FCB New York
- Klick Health Toronto
- Serviceplan Germany Munich
Global independent agency rankings:
- Klick Health Toronto
- Serviceplan Germany Munich
- Playmakers Tbilisi
Top-ranked companies and individuals by category:
- Design Firm of the Year: The New York Times Magazine, New York
- Brand-Side Agency of the Year: Squarespace, New York
- Brand of the Year: Spotify
- Brand Parent Company of the Year: AB InBev
- Nonprofit Client of the Year: Change the Ref
- Production Company of the Year: We Make Them Wonder, Munich
- Music & Sound Company of the Year: DaHouse Audio, Los Angeles
- Agency Network of the Year: FCB
- Independent Agency Network of the Year: Serviceplan Group
- Holding Company of the Year: IPG
- Highest-Ranked Work: “Spreadbeats” for Spotify, FCB New York
- Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
- CMO of the Year: Dr. Jan Flemming, PENNY
Country rankings:
- United States
- Canada
- Germany
- Portugal
- United Kingdom
“Our annual Global Creative Rankings and Global Student Creative Rankings are based on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO of The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies, and brands that are truly leading the industry – from local markets to the global stage.”
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) Awards, ONE Asia Creative Awards, the Type Directors Club and its competitions, TDC Ascenders, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, the Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and other programs – is the world’s leading nonprofit organization dedicated to supporting and celebrating the success of the global creative community. Revenue generated from entries to global competitions is reinvested into the industry through programs that support access to the industry, creative education, professional development, and the advancement of creative careers worldwide.
