The jury evaluated the entries in accordance with the standards set by Effie Worldwide. Based on the jury’s scores, the Scoring Committee made a decision on the proposed list of finalists for this year. This decision was confirmed by Effie Worldwide, and as a result, 17 entries will continue in this year’s competition.
The Scoring Committee is the body responsible for determining the Effie scale, which sets the threshold (score) required for entries to advance to the finals and for assigning specific awards after the final round. Its members are appointed by the Effie Awards Organizing Committee and include: Nataša Đurđević (Jury Chair), Predrag Kurčubić (Jury Vice Chair), Jelena Ivanović (Executive Director, Effie Awards Serbia), Srđan Bogosavljević (Consultant, Ipsos Strategic Marketing), and Predrag Lozović (Chief Executive Officer, Adriatic Media Research).
All submitted entries include marketing activities carried out between January 1 and December 31, 2024. This season, the most entries were submitted in the categories of Food, New Product or Service Introduction, Positive Change, and Youth Marketing.
The final round of judging is scheduled for May 26, and the list of finalists is available on the Festival’s official website.
