Voli Voli is a Croatian pet food brand, previously known as Tvornica Dobre Hrane (Good Food Factory). With the goal of strengthening the brand’s position in international markets, a striking story and playful name, Voli Voli, were created, representing the mutual love between owner and pet. Just as pets love us, we return that love to them. This mutual love is highlighted by the repetition of the name Voli Voli. The brand’s slogan, Give Love Back, communicates the idea of returning love through high-quality food.
“We are happy that Voli Voli has won another award at a major global competition. The story of Voli Voli is unique because the inspiration for the brand concept came from real pet owner stories. These stories also inspired a series of illustrations on the packaging,” said Anja Bauer, creative director of the Fabular agency.
In addition to the Red Dot award, Voli Voli has won the Rebrand 100® award, the largest global competition recognizing the best international rebrands in the past two years, and was also named a finalist in this year’s Pentawards competition.
