The new Effie season, under the slogan “The Effie Effect,” has just been launched. This global competition, organized in Serbia by the national branch of the International Advertising Association (IAA), once again brings together the best advertisers and agencies that have created effective campaigns this year, contributing to the success of their brands.
For the eighth consecutive year, the Effie competition sets standards for measuring campaign effectiveness. This year, the focus is on works created between January 1 and December 31, 2024. Participants can compete in 32 categories—16 industry-based and 16 specialized—offering more opportunities for diversity and innovation.
Applications officially start on February 12 and will be open until April 11, 2025. All interested parties can visit the official Effie Serbia website to find examples of last year’s finalists and award-winning campaigns, as well as free educational materials in the EDUCATION and BEST CASES sections.
“Last year was the most successful Effie season in Serbia since 2017. However, we expect this season to be even more successful in terms of the quality and number of entries. The market recognizes the importance of licensed, global competitions and the standards they entail. Winning an Effie sends a message to the global marketing community, acknowledging undeniable success, which is the greatest strength of this competition. We have expanded the list of categories and hope to attract new participants, as well as those who have been achieving results for years,” said Jelena Ivanović, Executive Director of the Festival.
IAA Serbia has held the Effie license since 2017, and Serbia is one of the 125 markets included in this competition. This year, the official creative agency is DRV Agency, while the media agency is OMD.
