The majority of B2B marketers now rely on influencer marketing, according to a LinkedIn study reported by Marketing Week.
This new global research confirms that influencer marketing has become a key tactic in B2B marketing strategies.
Specifically, the study reveals that the majority of surveyed B2B marketers – an impressive 94% – identify influencer marketing as one of their most effective tools for driving direct sales. Additionally, 63% believe their marketing strategy is incomplete without collaboration with influencers and content creators, while a notable 82% are confident that such campaigns will directly contribute to sales results by the end of 2025.
Although the B2B sector has traditionally been slower to adopt influencer approaches compared to B2C, this shift points to a growing recognition of the value creators bring to complex, longer sales processes.
