The “Campaigns with Purpose” Festival is being held for the fourth time this year, and as before, it will reward the best socially responsible campaigns in Serbia. This year, for the first time, the Festival will honor campaigns in the new Red (Gender) category dedicated to gender equality.
“This year, we decided to introduce a special category for gender equality for the first time. The idea is once again inspired by the work of Dr. Maria Montessori and the state of our society. Dr. Montessori was a fighter for children’s and women’s rights and believed they were interconnected. When children and women thrive, everyone benefits, and this topic is underrepresented in our region. We want to encourage conversations about it and reward those who have raised their voices because we are Campaigns with Purpose,” explains Tijana Adamov Ignjatović, the founder of the Festival.
Tijana Adamov Ignjatović
The Festival maintains its non-competitive character in line with its mission of promoting socially responsible communication. Participating campaigns will be evaluated based on criteria from major global festivals. For the first time, the best socially responsible campaigns will be recognized in three categories: Eco (Green), Social (Yellow), and Gender (Red).
A campaign with purpose will be one that uses the power of communication to address a social issue, draw public attention to it, and offer possible solutions, as well as a campaign that directly improves the living conditions of children, women, and all individuals in Serbia.
Legal entities from Serbia, including marketing, PR, and digital agencies, companies, institutions, civil society organizations, and media, are eligible to participate in the Festival.
The Campaigns with Purpose Festival will be judged by a team of honorary selectors. The new members of the 2024 Campaigns with Purpose Festival honorary selection team include Thomas Kolster – Mr. Goodvertising, Professor Dr. Tamara Vlastelica from the Faculty of Organizational Sciences, and Nina Elezović from Coca-Cola HBC Serbia.
- Marija Beslać, Director of Communication and Partnerships, Nordeus Foundation
- Željka Ćirić Jakovljević, Head of Communication, UniCredit Bank Serbia
- Sonja Dragojević, Chief Collaboration Officer, New Strategy
- Nina Elezović, Corporate Affairs and Sustainability Director, Coca-Cola HBC Serbia
- Suzana Đorđević, Director, Hemofarm Foundation
- Thomas Kolster, Mr. Goodvertising, author, keynote speaker, and post-purpose preacher
- Tijana Koprivica, Director of Sustainable Business, Delta Holding
- Marko Maršićević, Founder, MARSH Creative Production
- Marija Mitrović, Philanthropy Program Director, Trag Foundation
- Dr. Galjina Ognjanov, Professor, Faculty of Economics, University of Belgrade
- Tatjana Prokić, Founder, Center for Family Well-being Happymamma
- Sanja Rajačić, Director of Internal Communications and Corporate Social Responsibility, Banca Intesa Belgrade
- Jelena Šarenac, Corporate Communications Director, Henkel Serbia and Henkel Adria
- Maja Vidaković, Media Advisor
- Dr. Tamara Vlastelica, Professor at the Faculty of Organizational Sciences
- Dragana Živojnović, Editor, Environmental Program, Educational-Scientific Program, RTS
The Campaigns with Purpose awards ceremony is traditionally held on World Children’s Day, November 20th.
Campaigns with Purpose encourage companies to align communication goals with the interests of society, combining their business purposes with the well-being of individuals and society as a whole.
The Campaigns with Purpose Festival is held with the support of Coca-Cola HBC Serbia and Grand Coffee.
The 2024 Campaigns with Purpose regulations can be found at: https://kampanjesasvrhom.com/pravilnik-2024/
The application form is available at: https://kampanjesasvrhom.com/prijava-2024/
The competition is open from September 11, 2024, and applications must be submitted by October 23, 2024.
