The promotion of the 80th anniversary logo was attended by club representatives, first-team players, young athletes – future stars of Red Star, members of the Management Board of the Red Star Sports Society, members of the expert committee for the Public Contest, media representatives, as well as Milovan Popović, the author of the winning anniversary logo design.
Zoran Avramović, General Secretary of the Red Star Sports Society, addressed the attendees:
“We are gathered here to promote the anniversary logo marking 80 years of the Red Star Sports Society. Allow me a brief recap. On the last day of May, during a meeting of the Management Board of the Red Star Sports Society, chaired by Mr. Zvezdan Terzić, we made several decisions. One of those decisions was to develop a program and strategy for marking the 80th anniversary of the Red Star Sports Society. One of the first steps in the business world is communication, and it was agreed to announce a Public Contest for the selection of the anniversary logo. We approached this very seriously, and on July 28th, the contest was announced and concluded on September 12th. On September 25th, the expert committee, consisting of Miša Lukić, founder and CEO of New Strategy, Dragan Stojkov, academic painter, Goran Edi Tadić, professor of graphic design, Boris Videnov, art director of Red Star Football Club, Predrag Simić, creative director of Red Star Football Club, Nikola Cvejić, art director of Red Star Basketball Club, and myself, selected the winning design. We held multiple meetings and discussions. There were 25 submissions, all under special codes, so we did not know who the authors were. After reviewing the entries, we unanimously chose this logo. It’s important to note that the decision of the Management Board of the Red Star Sports Society to show openness was respected and demonstrated. What is also very significant is that we know how we see ourselves, but it’s equally important how others see us. As you well know, when you like something, it’s a product or a brand, but when you love something, it becomes a legacy. We have marked the 20th, 30th, 40th, 50th, 60th, and 70th anniversaries of Red Star, each with a different logo. This one for the 80th anniversary seems more serious, and that’s how we approached it. After everything we worked on and saw, it was decided that the winning logo was designed by an author born in 1982 in Priština, a master of graphic design, and someone who mentioned in his biography that he is the father of two Red Star fans,” said Avramović.
Milovan Popović, the author of the winning design, described the process of creating and the inspiration behind the anniversary logo.
“It is a great pleasure for me to be here today and to be the winner of the contest, primarily because I am a lifelong Red Star fan. Red Star has been with me since childhood, and now I am with it. Red Star as a symbol is a great inspiration, and it wasn’t that difficult to create what I did. The logo consists of three important elements: the number 80, symbolizing the 80th anniversary of the Red Star Sports Society; the second element is the symbol of Red Star fans – the red and white flag; and the third element is the emblem of the Red Star Sports Society. I believe that together, these elements form a beautiful whole that will be used in promotional materials and other contexts. I would like to thank everyone and I hope that all Red Star fans will like the logo and be proud of this symbol,” emphasized Milovan Popović.
