The Trendovi project was born out of the need to discuss upcoming trends differently – more concretely, locally, and without universal predictions that rarely find application in practice. Ten years later, the portal launched by the agency Pioniri still follows the same idea: to bring together people from the industry and give them a space to speak from their own experience about the topics that will shape the year ahead, offering it all as a gift to the industry and business community.
This year’s anniversary edition provides an overview of changes, innovations, and tendencies across four regional markets: Serbia, Croatia, Slovenia, and Bosnia and Herzegovina. Thanks to the participation of agencies from these countries, such as Degordian, Estring, Effect Agency, Play Team, Siderea, and others, trendovi.co serves as a kind of guide for 2026.
In addition to developments in the communication industry and related fields, Trendovi also offer insights into tech, HR, retail, and other areas crucial for shaping the modern business context. Expert contributions were also made by organizations such as IAB Serbia through the article by Una Barišić, Kristina Grubač, and Jovana Tomić from the Obrt team, as well as by Nikola Milović, an expert in gastronomy and hospitality, whose pieces are always engaging.
With the same mission – to inform readers about key developments that will shape the upcoming business year – Trendovi has brought together professionals from communication, technology, advertising, PR, employer branding, design, human resources, retail, and many other fields. In addition to the already mentioned contributors, the articles were authored by experts from the agencies Pioniri and Experiment, the portal Netokracija, and the agencies Represent Communications and Smart Plus Research.
In the previous nine editions, almost 150 texts with countless trends have been published, and around 100 authors from four regional countries have taken part in the project.
The content of the anniversary edition is already available on the trendovi.co portal and, as in previous years, will be supplemented with new articles and authors in the coming period.
For any additional information, you can reach out via email: [email protected]
