Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Telekom Slovenije is presenting a special winter offer of services with a new, blue communication platform.
The guiding idea for the campaign platform came from the fact that the upcoming holiday season along with snow also brings a lot of hustle and bustle with shopping fever and nervousness that is completely unnecessary. The Blue World of Telekom Slovenije represents the true opposite of this, a simple escape from all of the above, as their users have the safety and comfort in one place.
The campaign is carried by the TV ad, and there will also be OOH and online elements, along with promotions in other selected media.
CREDITS:
Campaign elements: TV ad, internet ads, OOH, print, radio
Client representatives: Samo Ošina, Mojca Avšič, Mateja Grabar Premelč, Eva Winkler and Mojca Pogačnik
Agency: Pristop
Project Directors: Petra Muth Zupanc and Melita Božič
Agency side project lead: Mojca Mačkovšek Danev and Barbara Drnovšek
Creative Directors: Uroš Goričan and Sara Mekinc
Copywriters: Uroš Goričan, Sara Mekinc, Žan Žveplan
Art Directors and designers: Matija Kocbek and Rok Flego
Photographer: Primož Korošec
Production Lead: Damjana Grošelj
Production company: Nora
Postproduction: Art Rebel 9
Director: Miha Knific
Media Agency: Pristop Media
Media Planner: Tamma Žbontar
Campaign duration: November 2017 – January 2018