Telekom Slovenije has launched a new campaign, created by Pristop agency, introducing their new offer – NEO. The New World.
“There have been rumours for quite some time now, that Telekom Slovenije has developed a user experience of the future. It was about time to switch from words to actions. Literally,” the company said in the statement, adding “NEO will completely change your life. It will simplify it. Caveman was not ready for it, but a modern human demands it. NEO represents a logical evolutionary step in comfortable living.”
In tandem with Pristop, the company designed and revealed these messages during the first steps of the campaign, and now they are moving on with a new TV spot.
“We will introduce the New world to a general public through TV, outdoor advertising, web and Telekom Slovenije centers. New world is where voice commands rule, where your home becomes a smart home and where you’re not looking for content but content finds you,” reads the statement.
CREDITS:
Client representatives: Samo Ošina, Mojca Avšič, Andreja Lenart, Simon Slonjšak, Niko Kušar, Eva Winkler
Account director: Melita Božič
Account managers: Tamara Korat, Mojca Mačkovšek Danev, Jana Šinkovec, Robert Fras
Content marketing strategist: Tina Šubic Konda
Creative directors: Drago Mlakar, Uroš Goričan
Copywriters: Drago Mlakar, Peter Zabret, Jernej Vrečar, Maša Stanič
Art director: Rok Flego, Matija Kocbek
Designers: Rok Flego, Aleksandra Prus, Miha Grošelj
Photograph: Primož Korošec in Matic Kremžar
Production: Nora in Mark Pirc
Director: Toon Aert
Postproduction: Nuframe
Media agency: Pristop Media
Media planner: Tamma Žbontar
Campaign duration: november-december 2018
Agency: Pristop
Client: Telekom Slovenije
