Anamaria coffee which this year celebrates 25 years of existence, entrusted the creative team of TBWA \ Zagreb with a task to come up with a creative birthday campaign.
The campaign that just rolled out marks the continued successful cooperation of the two companies, which started two years ago. The main idea of the campaign is based on the fact that all people drink coffee, but those who really enjoy it drink Anamaria brand. And they do so for 25 years now. This is where the umbrella slogan of the campaign came from: Anamaria – My cup full of pleasure.
Senad Mehdin, managing director of TBWA \ Zagreb said: “Although all campaigns are equally important to us, it’s an unusual pleasure to help a client in marking an important jubilee such as a quarter-century of existence. So we set about with special zeal to come up with a creative campaign, for which we are convinced that it will help in further strengthening of Anamaria on the coffee market in Croatia.”
The campaign consists of a TV spot, a radio ad and an event based on a casual concept of a birthday celebration. As part of the birthday campaign, Anamaria coffee will sponsor the show Your face sounds familiar and the legendary morning show of Radio 101.
A concept was designed that combines the notices on the exact time (as an essential information to anyone who is preparing for the daily tasks in the morning) and the consumption of coffee in the morning, as two things symbolizing the morning race against time, which is everyone’s everyday ritual.
