Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Robert Cameron, Branding Asia
If your ad strategy included OOH as part of the campaign, you’ve either canceled that part of your ad spend or at least postponed it. With lockdown and social distancing regulations permeating our world, this is the worst possible time to advertise outside – much less to launch a new brand.
But TBWA Worldwide teamed up with Hun Wine and launched a clever, and very well-written outdoor campaign that embraces the fact that with stay at home policies you’re probably not even going to see it. At least not in the real world
As TBWA writes on their Instagram page where they posted the ads: “The campaign is out now, not that you’re going to see it.”
For anyone wondering, the last post says: “If you’re reading this, you’re way too close”.
Brand: Hun Wine
Client: Mark Woollard, Tom Landers, Becca Laurie
Chief Creative Officer: Andy Jex
Creative Team: Harriet Russell-vick & Lauren Buggins
Managing Director: Katie Jackson
Head Of Design: Aaron Moss
Head Of Production: Poppy Manning
Social Video Editor: Dan Ogunsanwo
Media Agency: Manning Gottlieb Omd
Pr Agency: North Pr