The campaign Gastronomic Odyssey: Discover the Flavors of Mediterranean Treasure, jointly executed by Super Vero and the agency New Moment New Ideas, won the Disrupt Award in the Retail category, subcategory Communication, at this year’s ceremony recognizing the most innovative and creative campaigns in the market.
The Disrupt Award was established by the marketing agency ADAM Studio in 2020, with the goal of highlighting projects that push the boundaries of standard communication and introduce new rules of the game in the industry. At the awards ceremony held on April 1, 2025, the award was given to projects that stood out for their originality, boldness, and disruptive approach – precisely what set the “Gastronomic Odyssey” campaign apart from the competition.
The campaign was carried out as part of the traditional “Greek Month,” which Super Vero organizes every June. However, in 2024, it faced an additional challenge: it took place in the months leading up to a ban on the import of key Greek products and the need to further motivate consumers to visit a store in Novi Sad that was still “new” and in a specific location. With limited resources but unlimited creativity, the team developed a campaign that positioned Greek products as part of everyday nutrition, rather than just a seasonal summer souvenir.
The campaign featured a surprise flash mob dance performance in Novi Sad, the spontaneous participation of Greek priests that created a viral effect, the transformation of stores into Mediterranean landscapes, inspiring influencer recipes, storytelling about the origin of the products, and a prize contest for consumers on social media – confirming Super Vero once again as the number one destination for Greek food lovers in Serbia.
On behalf of Super Vero, the award was received by Maja Kosić Vučković, who thanked the entire team and partners for their creativity, dedication, and perseverance in challenging circumstances.
