The Effie Awards Croatia, the central marketing-business initiative in Croatia and worldwide, promotes the essential connection between marketing activities and market results. For many years, its mission has been to empower and celebrate projects that continue to raise the bar with their efficiency and improve the standards of the marketing industry in this fast-growing field. With this goal, the competition moves forward in its 16th edition, bringing important updates for local communication professionals. The early entry period has already closed, but the regular entry period is now open and will last until February 22, 2025!
This year, organizers have introduced several innovations to reflect the dynamics of the market and allow participants to showcase their excellence on an even greater scale. Financial and Insurance Services have become two separate categories, and a completely new category, AI, has been introduced.
This year’s qualification period includes efficient projects realized between August 22, 2023, and February 22, 2025. In the Long-Term Effectiveness category, which focuses on the continuity of a project’s marketing success, projects and campaigns implemented in Croatia between August 22, 2022, and February 22, 2025, are eligible to participate.
In addition to the new categories, an Entry Kit has been introduced to replace the previous rulebook and serves as a comprehensive guide for applicants. It can be found on the competition’s official website.
Entries are open, and all additional information about categories, deadlines, and submissions is available on the official competition website: www.effie.hr.
