Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Awards for the best packaging on the Croatian and regional markets – CROPAK for graphic design and REGPAK 2017, held in Zagreb – both went to the label for wine Piquentum St. Vital 2014, thus continuing the successful series for Studio Sonda which has so far won with this project 11 national and international design awards: One Show Merrit Award New York, IIID – The International Institute for Information Design Vienna, Idea X – Days of Communication Rovinj, Fedrigoni Top Award Barcelona, Golden Drum, Pentawards Shanghai, HDD Zagreb, Red Dot Berlin and Communication Arts California.
At this year’s contest for the best packaging on the Croatian market, CROPAK, the jury scrutinized more than 120 packaging solutions, and Piquentum Sv. Vital 2014 won CROPAK in the category of Graphic Design.
At the seventh consecutive contest for the best packaging in the region – REGPAK (Bosnia and Herzegovina, Montenegro, Croatia, Macedonia, Slovenia and Serbia) Piquentum Sv. Vital 2014 was the overall best product on the regional market.
Piquentum Sv. Vital 2014 –Nature speaks through label
Vintage dates are always denoted on the bottles, but how many of us really understand the meaning of the year the grapes were harvested? It actually witnesses the natural conditions in which the wine matured; it is its own BIOGRAPHY. But with the use of pesticides and balancing flavors, the year shown on the bottle has eventually lost its meaning, because flavors are becoming ready-made and unrelated to the actual weather conditions.
To create a label for this natural wine, agency Sonda decided to raise awareness about the importance of understanding the year indicated on it. In cooperation with the Croatian Meteorological and Hydrological service, the data on weather conditions in the territory of vineyards were collected, and the amount of precipitation proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year. Circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month. They have been reduced to basic symbols, considering that wine produced by nature doesn’t require additional decorations.
This label passes on promptly what was the year like, so that we can easily compare the different vintage years. The label, as a reflection of the year during which the wine was made, wants to encourage thinking and discussion. In such a way, wine, as one of the historically most acclaimed product, becomes a medium that speaks out about the importance of understanding nature.