Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Aerosmith’s Steven Tyler isn’t getting any younger, except in the new Super Bowl spot for Kia where he races a car in reverse and erases those rock ‘n’ roll years in the process.
Kia has released its new Stinger model, which it calls its “highest performing and most anticipated model in the company’s history”, according to a release. The auto brand’s 60-second spot features the car as a symbol of youthful optimism by showing Tyler recapturing his youth by driving the car.
Created by agency of record David&Goliath, Kia’s spot, titled ‘Feel Something Again,’ stars legendary rocker Tyler at an old abandoned racetrack. With the familiar notes of his band’s ‘Dream On’ playing backwards, Tyler looks as though he’s about to race the Stinger against another legend – two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi.
As he gets behind the wheel, with a moment of reflection, rather than driving the car forward, Tyler takes the car backwards around the track in reverse. When he stops, he steps out of the Stinger as a younger man in the early 1970s – a rock star in his prime, at a moment when he felt most alive.
The spot ends with the on-screen text ‘Feel Something Again’ accompanied by the Stinger logo text with its ‘Fueled by Youth’ tag.
David Angelo, founder & chairman of D&G, said: “After test driving the Stinger and all its competitors, the biggest difference was that the Stinger made me feel something. The challenge was to bring that feeling to life in a way that was totally unexpected. Kind of like driving backwards on a racetrack to another point in time. We chose Steven Tyler because like the Stinger, he is a challenger brand himself with an ageless, audacious spirit.