In today’s volatile world, brands and organisations are navigating an environment more complex than ever before. With consumers expecting transparency, empathy, and purpose, the question of authenticity has never been more urgent.
At this year’s Golden Drum, Jo-ann Robertson, Chief Executive Officer, Global Markets at Ketchum and Creative Media Excellence Jury President, will take the stage to explore what it truly means to be authentic as a brand.
In her talk, “Compassion, conviction, and how brands stay authentic in a polarised world”, Jo-ann will share invaluable insights into the fine art of balance. She’ll discuss why, in some cases, silence can indeed be golden, and why at other times it is essential for brands to stand up boldly for the values and beliefs of their audiences. Delivered with her hallmark compassion and conviction, this session promises to equip brand leaders and creatives alike with a clearer sense of how to navigate today’s polarised climate.
This is a must-see for anyone eager to understand how to stay true to a brand’s core while still creating meaningful, lasting connections with people.
Don’t miss Jo-ann Robertson at the Golden Drum International Festival of Creativity, taking place on 13–14 October 2025 at the Grand Hotel Bernardin in Portorož, Slovenia.
Staying real in a polarised world starts here – reserve your seat!
