How is eCommerce progressing in Bosnia and Herzegovina? Is the local market experiencing growth, or is it facing challenges? How are consumer habits changing, and what influences online shoppers’ decisions? Has the arrival of major international platforms like Temu and SHEIN affected the market? How are domestic web shops responding to growing competition, and what strategies are they using to maintain customer loyalty? What are the main challenges online retailers face, and what do consumers most criticize about eCommerce?
The third annual eCommerce market research in BiH provides answers to these and many other questions, analyzing key changes, new trends, and the challenges faced by both consumers and local online merchants.
The third national eCommerce market survey in BiH, conducted by the eCommerce Association in BiH, is currently underway. This research offers a comprehensive insight into the state of online shopping, changes in consumer behavior, the challenges faced by domestic web shops, and the impact of new global platforms on the local market.
For the first time, the survey includes questions about customer and merchant experiences with Temu and SHEIN, allowing for a deeper analysis of their impact.
“Business decisions, regardless of the sector, must be based on facts, not assumptions. Data is the foundation for strategic planning, making informed decisions, and ensuring the long-term development of the market. That is why the eCommerce Association in BiH is committed to continuous research that provides an accurate insight into market changes, challenges, and opportunities, giving companies the tools to make the right business decisions,” said Belma Agić, Executive Director of the eCommerce Association in BiH.
Belma Agić
“This year, we are paying special attention to analyzing consumer habits, as well as the challenges and opportunities faced by web shops in BiH, especially in light of the growing presence of international eCommerce platforms, changes in consumer preferences, and the development of digital payments,” Agić added.
One of the key aspects of the research is analyzing consumer trust in online shopping, preferred payment methods, the impact of fast delivery on purchasing decisions, and the challenges faced by domestic eCommerce businesses.
Previous research has shown that 43.4% of online purchases remain within domestic web stores, while delivery costs and trust in product quality remain key factors in purchasing decisions.
In addition to providing valuable data that will help shape web retailers’ strategies, the research also offers participants the chance to win valuable prizes. As a token of appreciation, the eCommerce Association in BiH is once again rewarding the luckiest participants of the survey with a laptop and other valuable gifts.
“Without data, there is no progress. With this research, we are not just recording changes but actively working on improving the eCommerce sector in BiH. Every voice in this survey contributes to a better future for online shopping in our country,” concludes Orhan Gazibegović, President of the eCommerce Association in BiH.
Orhan Gazibegović
All e-shoppers and e-merchants are invited to participate in this research and help shape the future of the online market in BiH.
The survey for online shoppers is available at: https://bit.ly/AnketaZaOnlineKupce
Web shops can participate via: https://bit.ly/AnketaZaOnlineTrgovce
The research results will be published through the official channels of the eCommerce Association in BiH and will serve as a key data source for merchants, analysts, and policymakers aiming to improve the digital business environment in the country.
