Applications for the 14th edition of SoMo Borac have officially opened, and this year’s edition brings several significant novelties reflecting the changes taking place across the digital industry. Entries can be submitted until September 23, while the winners will be announced on October 23.
The biggest novelty is the introduction of an AI category, intended for projects created with the help of artificial intelligence. In doing so, the organisers aim to recognise work that uses new technologies as an integral part of the creative and production process, while also creating space for different approaches that are already changing the way digital solutions are developed.
The new edition also introduces the SoMo Grand Prix, a special award for the best entry within the SoMo Advertising stream. At the same time, the SoMo Content Engagement award will be presented within the SoMo Media segment of the competition, recognising organic content that successfully captures audience attention, encourages interaction and maintains users’ interest over the long term.
Over the past decade and a half, SoMo Borac has established itself as one of the region’s most relevant recognitions for digital projects. This year’s focus is placed on technological transformation, creative boldness and projects that push the boundaries of established digital practices.
This year as well, entries will be divided into two streams, SoMo Media and SoMo Advertising. Within SoMo Media, projects can be submitted in categories such as Digital Product of the Year, Digital Design of the Year, SoMo Native and Best Media Storytelling, while the HUDI Northern Star powered by HUDI recognition will also be awarded.
On the other hand, SoMo Advertising encompasses digital campaigns, activations and products, communication strategies, performance projects, video content and other creative solutions that have achieved notable results. A detailed overview of all categories, entry rules and participation requirements is available on the official SoMo Borac website.
Alongside the competition programme, SoMo Borac will once again bring together experts from the region and around the world through a conference programme dedicated to the future of the digital industry, new technologies and examples of best practice shaping the market.
“For fourteen years, SoMo Borac has followed the development of the digital industry and recognised projects that push the boundaries of creativity, innovation and business results. Each new edition gives us an overview of the very best the regional scene has to offer, and the submitted entries clearly show how the industry is evolving, adapting to new technologies and raising standards of excellence. We look forward to seeing the projects that marked the past year and gaining insight into the latest trends that will shape our digital future,” said Ružica Vrdoljak Ličina, Executive Director of the SoMo Borac award.
Participants who submit their entries by September 1 can take advantage of a reduced entry fee. At the same time, early bird tickets for this year’s SoMo conference, priced at €139, are available until July 31.
