The exceptional role and symbolic significance of the number three now extend to the SOF competition as well. According to Jung, the number three signifies something unfinished while symbolizing the present, past, and future.
Creativity in the SOF 2025 competition will now be joined by Creative Media Excellence and Creative Business Excellence. These three pillars will be overseen by three juries and three presidents – renowned experts from the respective fields.
In the Craft Excellence section, two new competition categories have been introduced, dedicated to original animations and digital art direction. Minor adjustments will also be made in the Digital, Design, and Film groups, as well as in the Responsible Communication section.
Who Will Impress SOF 25 Participants?
Would you dare to claim that the 34th SOF, promising royal treatment and an entirely new narrative at a new location, will attract the most renowned names in the festival’s history?
After listening to legendary Serbian actor and director Dragan Bjelogrlić, extreme athlete Felix Baumgartner – who jumped from space – and queuing for autographs from Timothy Goodman, artist and graphic designer who launched sneakers for Nike, one might justifiably wonder: will SOF 2025 be the grandest SOF yet?

When we asked for your suggestions about speakers who might take the stage at the 34th SOF, you mentioned Oprah Winfrey, Salome, Malala Yousafzai, Yuval Noah Harari, and even David Beckham. However, none of you guessed the name of the first speaker, which we will reveal soon!
