Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Snapchat has released a new feature; its Sponsored Animated Filters, to help brands engage their audiences.
The new filters will allow brands to add animation to the photos and videos. Snapchat will further introduce targeting options for the Sponsored Animated Filters. The Targeted Audience Filters can point the snaps based on age, gender, interest, time of day and other factors.
According to Forbusiness, majority of interactions on Snapchat are between close friends, and 87% of users rank close friends as the most influential factor in purchasing decisions (compared to 6% for influencers and celebrities). The reports claim that over 3bn Snaps that feature filters are watched on Snapchat every day.
Snapchat recently opened up AR development to all creators with Lens Studio launch.