Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Heroes Roll in Pajamas, a socially responsible initiative from Slovenia that calls for a reduction in driving under the influence of alcohol among young people, has won another award. This time, it has received the highest international award awarded by the European Union for work on road safety.
The recognition is awarded by the European Road Safety Council which presents the best and most successful practices in the area of road safety in the EU.
Every third traffic accident in Slovenia is due to driving under the influence of alcohol. Of that, each third is caused by a young person of an average age of 22 who, due to the car accident, ends up in a wheelchair.
Heroes in pajamas are an innovative campaign for cross-sectoral partnership to reduce driving under the influence of alcohol and alcohol consumption among young people. The linking is conducted among young people, youth centers and local decision-makers, national experts in traffic safety and public health, parents and businesses. It is a unique project that is breaking the ice in linking different stakeholders with a common mission of improving the traffic safety among youth. The campaign was jointly launched by Luna \ TBWA, Generali osiguranje and Zavod Vozim.
With the Heroes Roll in Pajamas initiative, they all contribute to the creation and implementation of concrete solutions that lead to increased traffic safety in the local community. One of the innovative aspects of the initiative is also the potential for spreading beyond the borders of Slovenia and the international activation of the target audience. The success of the initiative proves that changes must first be made in the local environment and then spread further.
The main goal of the initiative is therefore to persuade young people and their parents to never sit behind the wheel under the influence of alcohol, not to sit with a drunk driver and to always arrange a safe transport from a party if they drink alcohol or use other substances.
“Hence the idea for the name of the initiative, because the hero is not the person who sits behind the wheel while drunk, but a caring parent (or a close relative) who drives out to their child in the middle of the night. The life saving solution is in simple agreement, in just one phone call!” commented creative director Tina Lugarič, adding that it’s much easier to survive a father in his pajamas in front of the club than a traffic accident under the influence of alcohol.
David Razboršek, Director of the Zavod Vozim, said: “We are extremely proud of the results achieved. This profession has recognized Heroes as an excellent practice that influences the behavioral changes of young people. The award won represents the effort and success of all HEROES: victims of traffic accidents, young people, volunteers, partners, local communities and others who have contributed in various ways to implementation of the initiative Heroes Roll in Pajamas. At the same time, this award symbolizes the ten years of the VOZIM institute, our members who have been victims of traffic accidents, who took their difficult life stories and drew the foundation for personal development, ready to preserve young people from traffic accidents and provide them with a safe and healthy youth. Now we are even more motivated to continue our work and spread its message not only in Slovenia but also in Serbia and Bosnia and Herzegovina and other European countries.”
Violeta Bulc, EU Commissioner for Traffic: “At the level of the European Union, we have made a political alliance and concrete plans that will contribute to the realization of the Vision Zero – zero deaths and zero serious injuries in our roads by 2050. Non-governmental organizations play a very important role in achieving our common Vision Zero with campaigns that raise awareness and educate participants in road traffic. Sincere congratulations to the VOZIM institute for this year’s Road Safety Excellence Award.”
In addition to the Road Safety Excellence Award, the VOZIM institute was also declared the winner by the public and was awarded the Jacques Barott special award, dedicated to the former traffic commissar and a vigorous traffic safety advocate.