- MARKETING HAS ITS INTERNATIONAL DAY
May 27th is the day that the European Marketing Confederation (EMC) declared as International Marketing Day, a day dedicated to recognizing the key role of marketing in business and society.
“The evolution of marketing worldwide has been an impressive journey, accompanied by numerous changes. Marketing professionals have helped create many new organizations and enabled transformation in long-established companies with centuries of tradition. They have changed attitudes in society and helped people communicate and find compromises. Today, in the context of digital transformation, we can explore our environment more than ever before, analyze the needs of consumers and clients in real time, and build relationships – the role of marketing professionals is crucial. Let us recognize and appreciate this as we celebrate marketing on May 27th.”
- KANTAR: APPLE IS THE WORLD’S MOST VALUABLE BRAND WITH A VALUE OF $1.3 TRILLION
The total value of the top 100 most valuable brands on this list is $10.7 trillion. Apple clearly leads Kantar’s BrandZ report by brand value. In fact, the technology sector dominates Kantar’s report, with Google, Microsoft, Amazon, and Nvidia ranking second to fifth. It is no surprise that the companies with the highest brand value growth all come from the tech sector.
- UBER TO SELL ADS IN VEHICLES IN NEW YORK AFTER YEARS-LONG BAN LIFTED
It was once illegal in New York to display advertisements inside rideshare vehicles. Now that the ban has been lifted, Uber is preparing to seize this new opportunity and leverage its partnership with T-Mobile Advertising effectively.
Starting in June, JourneyTV, Uber’s in-vehicle advertising network, will begin showing video ads on tablets installed in rideshare vehicles across the city. Ads will run for 15 seconds, as well as longer versions of 30, 60, and 90 seconds, including full movie trailers.
- WITH LIMITED BUDGETS AND A BLEAK INDUSTRY SITUATION, PUBLICIS WANTS CANNES TO BENEFIT CLIENTS
What happens in Cannes shouldn’t stay in Cannes. It should immediately be included in the third quarter presentations.
This is the mindset of Publicis Groupe CEO Arthur Sadoun as the company prepares for Cannes Lions 2025.
As clients struggle with financial pressures and tariff uncertainties, and the advertising industry faces what Sadoun described as “a constant stream of restructuring and layoffs,” Publicis is setting a tone for this year’s festival that’s less about rosé wine and more about return on investment (ROI).
Like in 2024, the French holding company will not host lavish beach events or set up cafes on the Croisette. Instead, it will hold closed-door sessions available to all its clients. These sessions will focus on the “positive sides” of using artificial intelligence to increase market share and reduce costs.
“Twenty years ago, the purpose of going to Cannes Lions was to come back with an idea of where creativity is heading. That’s no longer enough,” Sadoun told ADWEEK.
- WPP MOVES GREY INTO THE OGILVY NETWORK
The latest structural change within WPP concerns a new organizational setup for the creative agency Grey, which will move under the Ogilvy network instead of remaining part of the AKQA group.
This change comes five years after the holding company merged Grey and AKQA into an alliance that never fully came to life.
Both Ogilvy and Grey emphasized in messages to employees that the new structure is not a merger but primarily a change in financial reporting.
- HOW MASTERCARD USES AI PERSONALIZATION TO STAY RELEVANT
In today’s fast-growing digital economy, the most valuable currency isn’t money – it’s connection. As consumer expectations shift towards purpose-driven personalized experiences, brands must do more than just advertise; they must truly connect.
Today, marketers are interested in how Mastercard uses artificial intelligence, creator ecosystems, and cultural relevance to lead in a world where attention is fleeting and authenticity matters more than ever.
