COCA-COLA IS LAUNCHING A NEW GLOBAL CAMPAIGN WITH YAMAL TARGETING GENERATION Z
Coca-Cola is inviting Generation Z to seize the moment with Lamine Yamal and Tyla. To that end, it is preparing a new global campaign developed by WPP Open X, led by Ogilvy and supported by VML.
The campaign’s main star is 17-year-old FC Barcelona footballer Lamine Yamal.
Coca-Cola has not disclosed the campaign concept or the value of the deal with Yamal, but it is evident that it involves a significant sum. It’s likely that other global companies also aimed to sign the new football sensation, but Coca-Cola, as in many similar situations before, was quicker and more generous in its offer.
PODCASTS ARE PART OF DAILY LIFE FOR ALMOST HALF OF SLOVENIA’S POPULATION
Mediana conducted research on podcast listenership and differences by gender and age. They also examined recent trends and the most popular content types among listeners.
- Slovenians (42%) spend more than an hour per week listening to podcasts
- Podcasts are most popular among Generation Z, but other age groups are not far behind
Data shows that there are slightly more female listeners than male, but men tend to listen more frequently and for longer periods. Generation Z stands out as the most loyal podcast audience. - Podcast consumption has grown rapidly over the past three years
In 2022, 30% of people listened to podcasts, compared to 42% in 2024.
Most popular topics: education, lifestyle, and health
EXHIBITION OF STUDENT WORKS FROM THE INFORMATION DESIGN PROGRAM AT THE ZAGREB UNIVERSITY OF APPLIED SCIENCES
For the fourth year in a row, the Zagreb University of Applied Sciences is organizing an exhibition of student work at the Nikola Tesla Technical Museum.
This year’s exhibition, titled Creative Studying, carries the subtitle The Future. The concept aims to present TVZ students as unique individuals with their own inner aspirations, needs, and desires. Every young person has their own character and vision of the future.
Through responsible and ambitious studies that provide exceptional knowledge and skills in information design and multimedia, these students also express their talents in various fields of art, technology, and sports. They experience their personal identity and authenticity even outside academic obligations.
The exhibition showcases works by 200 students from the undergraduate and graduate professional programs in information science, with a focus on design and multimedia. The projects revolve around the theme of the future. These include: Sustainable Optimism, Promise Me the Future, and The Future of Education—part of a global project in collaboration with Beijing Normal University and the UNESCO Institute for Information Technologies in Education. More than 5,000 students from 35 countries participated in this international design competition.
SALES4FUTURE: AFTER THE WOLF OF WALL STREET, SALES MINDSET BRINGS THE WORLD’S TOP SALES TRAINER AND DESIGN ICON TO ZAGREB
World-renowned sales trainer Daniel G will speak in Croatia and the region for the first time. He’s coming to Zagreb at the invitation of Sales Mindset, who previously brought the real Wolf of Wall Street, Jordan Belfort, in 2023.
The new conference, Sales4Future, will be held on November 20, 2025, at the Mozaik Event Center. In addition to Daniel G (full name Daniel Guaragna), global design icon Karim Rashid and other sales experts will take the stage.
Daniel G (31) established himself early as a global authority in personal development, leadership, and entrepreneurship. More than 2 million people have attended his trainings, he’s delivered over 700 speeches, and has 5.4 million followers on Instagram. The Canadian of Italian descent began his sales career at just 14 as a traveling salesman and quickly learned that understanding buyer psychology was more important than just pushing a product. Today, he is transforming traditional sales approaches, teaching sales teams how to close deals quickly and build long-term business relationships.
Influential American industrial designer Karim Rashid (65), born in Egypt and raised in Canada, blends functionality with futuristic aesthetics. With over 300 awards and collaborations with top luxury brands such as Kenzo, Hugo Boss, Audi, and Samsung, he will reveal in Zagreb how to strengthen a brand through design.
COCA-COLA ADRIA’S NEW OFFICE CONFIRMS BRIGADA’S HUMAN-CENTERED DESIGN APPROACH
The interior design project for Coca-Cola Adria’s new office in Zagreb confirms Brigada’s commitment to a thoughtful, human-centered approach that balances functionality and aesthetics for employee well-being.
The new office space is divided into several open-plan work zones, interspersed with focus rooms to increase concentration and privacy, while offering employees flexibility to choose a work environment that suits their individual needs.
A pleasant atmosphere is achieved through the use of natural materials, biophilic elements, and a light color palette, enhanced by graphic details inspired by local culture.
To accommodate various activities and work styles, modular ergonomic furniture and designer acoustic solutions were selected to ensure a quiet environment. Shared spaces like the kitchen encourage collaboration and team bonding, while the so-called “wellness room” promotes relaxation, stress relief, and energy renewal.
THIRD EDITION OF HR.WEEKEND: THE MOST IMPORTANT HR GATHERING THIS AUTUMN RETURNS TO ROVINJ
The third edition of HR.Weekend will take place as part of the 18th annual Weekend.18 festival, from September 18 to 21 in Rovinj.
This expanded edition will gather regional and international HR experts who will address some of the industry’s most pressing questions.
This year’s festival focuses on real-world challenges and practical solutions, tackling topics such as HR in family-owned companies, the true nature of employer branding, what HR can learn from the world of sports, and how (or whether) to adapt to the Gen Z brain
