The ad features celebrities such as tennis star Serena Williams, actor and producer Harvey Keitel, rapper T-Pain, skate legend Tony Hawk and football player Abby Wambach. Each of these stars attributes their own characteristics to a Mini. According to them, Mini is thus “a chick car”, “a gay car”, “a cute car”, “a short man’s car”, “a slow car” and “a car for the successful singles”. “This car doesn’t care what you call it,” Harvey Keitel ends the advertisement.
A 30-second ad was made by the U.S. agency Butler, Shine, Stern & Partners.
https://www.youtube.com/watch?v=cFehPW7LaNQ
https://www.youtube.com/watch?v=cUruHNA-25w
