This year’s SEMPL conference will feature Sasha Savic, a renowned leader in the global advertising and media industry. Over the past 35 years, Sasha has led several global media agencies, winning numerous awards for his visionary leadership and excellence in management. His experience spans key periods in the industry, including the rise of Google, the emergence of social media, the Internet of Things (IoT), and now the transformative impact of artificial intelligence.
What is the future of advertising agencies?
After his presentation on the current state of the advertising and media landscape, Sasha will engage in an insightful conversation with Barbara Modic, Managing Partner of STARS Adriatic & Balkans, where they will address the comprehensive transformation of business models in media and creative agencies.
Key topics they will explore include:
- How agencies can successfully transform outdated business models to remain competitive in the age of artificial intelligence and automation.
- Which roles within agencies might be replaced by automation and artificial intelligence, and which new profiles agencies need to attract and develop.
- Sasha’s recent experience in leading MediaCom’s transformation, setting trends and tactics followed by others in the industry.
- His vision for the future of advertising agencies and strategies for adapting to an ever-changing business environment.
This conversation promises to be both enlightening and forward-thinking, offering invaluable insights for anyone interested in the future of media and creative agencies.
