The trade platform is omnichannel, meaning that it integrates all digital and physical points of contact with the client within one platform. Communication of consumers with companies is extremely fragmented and takes place in a number of ways: on the site, via mobile devices, through a customer service or the point of sale. Hybris helps organizations achieve success by adopting additional channels and providing a consistent experience across channels, as well as the tools needed to increase revenue and efficiency, thereby directly reducing operating costs.
It’s necessary to reach the client in a manner that is consistent with this concept. So the solution for marketers is a central component of the strategy for dealing with clients and trade. CRM has proved to be an IT tool that meets the needs of the business, but did not prove itself as a system for reaching out to the client. Hybris enables business policy to be client-oriented, because the client is the one who takes control of the conversation. Business users can choose and segment products or advertising campaigns according to target groups, as well as tools that will be used at that. The real strength of this platform lies in its adaptability to each user and their needs.
At the gathering, a very fresh example of the use of Hybris solution from the region will be presented, Abrakadabra e-commerce shopping mall within the Agrokor. Abrakadabra is the only e-commerce platform in the region, which supports four business models: CrossDock, Marketplace, Deposit and Dropshipment.
Attendance of Hybris Day is free of charge, so if you are an expert in marketing, sales and customer relations, and are interested in finding out more about this solution, register at events.sap.com. It is important to note that you will have the opportunity to explore what this technology can offer to your business and your end users through on site demos.
