Pringles has confirmed pop singer Sabrina Carpenter as the face of its upcoming Super Bowl commercial, following the release of a short teaser shared ahead of the game. The ad will air during Super Bowl LX on February 8, continuing the brand’s long-running presence in one of advertising’s most competitive stages.
The teaser itself keeps things deliberately simple. In the 15-second clip, Carpenter is shown sitting on a kitchen floor, holding a flower made entirely of Pringles chips. As she plucks each “petal,” she repeats the familiar phrase “He loves me, he loves me not,” before ending on a playful bite. The visual tone is light, slightly absurd, and firmly rooted in Pringles’ established humor-first approach.
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The campaign was developed in partnership with BBDO New York, Pringles’ longtime creative agency. According to the brand, the full commercial will build on its revived “Once You Pop, The Pop Don’t Stop” platform, which returned in late 2024 and has since leaned heavily into exaggerated, surreal scenarios designed to translate well across TV and social media.
Pringles is no stranger to the Super Bowl stage. This year marks the brand’s ninth consecutive appearance during the game, following recent campaigns featuring Nick Offerman, Adam Brody, Chris Pratt and Meghan Trainor. Rather than dramatically shifting its creative approach, the brand has largely focused on consistency, repeating familiar visual cues and humour that audiences already associate with Pringles.
Carpenter’s involvement reflects how Super Bowl advertisers continue to lean on pop culture figures with strong digital-native audiences. The singer has built a presence that extends beyond music, with previous brand collaborations spanning food, lifestyle and gaming. The Pringles campaign marks her first appearance in a Super Bowl commercial, adding another high-profile moment to her growing portfolio of brand partnerships.
Pringles has not yet shared further details about the full storyline of the ad, but confirmed that additional previews will be released across social channels ahead of kickoff. As is increasingly the case with Super Bowl advertising, the television spot is positioned as one element within a broader, multi-platform roll out.
When the full commercial airs during the broadcast, it will enter a crowded advertising environment where familiarity often matters as much as novelty. For Pringles, the pairing with Carpenter appears less about reinvention and more about staying culturally current, reinforcing a recognisable brand tone while tapping into contemporary pop relevance.
