Represent System agency has unveiled a new service last Friday, at the 16th PRO PR Conference on Zlatibor, Serbia – the digital communication platform CONTENTO!
While introducing CONTENTO, CEO of Represent System Dr. Bora Miljanović briefly commented on all the changes that have taken place in the world and in business since 2000, pointing out the importance of accepting and adapting to these changes, and the understanding of the direction the PR agencies should develop.
“Precisely because of changes in the environment and technology, but also in the habits of consumers, our agency realized that a more comprehensive approach to creation, distribution and measuring of content was necessary, and that’s why the Contento platform was created,” the agency said in the press release explaining the reasons behind this new platform.
CONTENTO is a unique platform for producing/creating, distributing and measuring the success of digital content online. The platform itself delivers integration of services that Represent System has been working on for some time. One of these entities is The Content Studio, where good and quality content is created across formats: photo, video, graphics, infographics, gif, text. Next, there is Native Network, a platform for creating and distribution of content through a network of online media, and finally the Digital Element, a comprehensive content intelligence software for measuring the performance of content published on social networks, sites, blogs, and forums.
Through such framework, CONTENTO can provide a comprehensive service when it comes to content all in one place. Find out more about the system itself from the video below.
In a conversation with Media Marketing, Borislav noted that the platform is immediately available to clients in Serbia and that they are finalizing preparations for Montenegro. After that, the Represent System plans to spread the service to the Macedonian market, followed by Bosnia and Herzegovina.
We couldn’t help but notice that the platform was unveiled on Friday 13th, but Represent is absolutely confident in the quality of their product. Commenting our remarks on this, Bora Miljanović readily stated: “There’s no such thing in Digital. In Digital, every day can be Friday 13th.”
