The MIXX Awards Croatia powered by Admixer Media competition once again recognises and celebrates the most successful digital campaigns, tools and platforms in the field of market communications. Industry interest continues to grow year after year, and this year’s edition has recorded a record number of submissions – nearly 180 projects.
Submission statistics also reveal several interesting trends. Projects were submitted across all twenty competition categories, with the categories Campaign Effectiveness and Brand Awareness Campaign standing out in Group I. Campaigns, together accounting for 24% of all submissions within the group.
In Group II. Tools/Platforms, the categories Best Branded Content and Best Video Content attracted the highest interest, sharing first place with 16% of submissions. Significant attention was also drawn by the newest category, Best Social Media, which recognises a brand’s overall presence on social media rather than individual campaigns. In its very first year, this category already accounts for 14% of submissions within Group II. Tools/Platforms.
The MIXX Awards Croatia powered by Admixer Media competition has for years recognised digital projects that combine creativity, strategic thinking and measurable business results. This year’s record number of submissions further confirms its important role in the development of the domestic communications industry.
The winners will be selected by an expert jury composed of leading industry professionals. The jury president is Nebojša Grbačić (Cvoke), joined by Filip Badanjek (Laconiq), Domagoj Davidović (MinusMinus), Dijana Dretar (404 / MYTY), Nela Fegić Moguljak (Imago Ogilvy), Ivan Frančešević (SeekandHit), Kristina Ilić (Boiler), Roberta Kranjec (Bruketa&Žinić&Grey), Ana Marija Malić (Ured za ideje), Iva Obrovac (Rokkin Marketing), Lucija Potočnik (Studio Sonda), Ivana Prakiš (Admixer Media), Zorin Radovančević (Escape), Vjekoslav Srednoselec (dentsu Croatia), Jakov Vilović (Utorak) and Jurica Vuković (Mater). As in previous years, the jury will evaluate entries based on a combination of strategy, execution, creativity and achieved results.
The first round of judging has already begun, and participants will find out on March 20 whether their work has been shortlisted. The best projects will be honoured at the official awards ceremony during the next edition of the Dani komunikacija festival, taking place from May 7 to 10, 2026 in Rovinj.
More information about the competition and the festival programme is available on the official event website.
