Toward the end of the year, the International Advertising Association (IAA Serbia), together with the research agency IPSOS, launched a study with the aim of examining the perception and reputation of marketing and advertising festivals in Serbia and the region, as well as their role and importance for the development of the profession.
The research is focused on understanding the attitudes, needs, and expectations of marketing professionals when it comes to festivals and participation in them, as well as their content, relevance, transparency, value, and impact on the industry.
The questionnaire is completely anonymous, and data collection and processing are carried out by the research agency IPSOS, in accordance with applicable privacy protection standards. Completing the questionnaire takes approximately 10 minutes.
The obtained results will be used exclusively for the purpose of informing and improving the profession.
More information about IAA Serbia is available at www.iaa.rs
