During its first investor day since 2013, Publicis CEO and Chairman Arthur Sadoun unveiled its new strategy and execution plan, named Sprint To The Future. The plan details three key areas of growth on which the Group will focus in the next three years.
Most notable aspect of the plan is holding group’s intention to go deeper into the consulting business, and the three key areas they want to focus on are „bringing one to one consumer engagement at scale“ to every client, „Dynamic creativity“ focused on personalized content, and technology and consulting which will be led by their digital business transformation unit Publicis.Sapient.
Arthour Sadoun also made an address outlining the new plan in a video sent to employees. Sadoun specifically mentioned cost cuts, increased competition and digital disruption but said Publicis would not “make excuses” or “bury our head in the sand.” Rather, he suggested, the company would tackle these issues head-on now to secure its business for the future.
According to this new strategy Publicis will also focus on increasing acquisitions “in the fields of data, dynamic creativity and digital business transformation should reach 300 [million] to 500 million euros per year between 2018-2020.”
